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E-Newsletters That Work
By | February 20, 2008
"E-Newsletters That Work" is written in a clear, "question and answer" format, making it easy to get through, and easy to use as a reference again and again, as you develop and refine your E-Newsletter over time.
Here's Just A Sample Of The Questions Answered In
"E-Newsletters That Work"
How do I decide what to write about? (Page 18)
How often should the newsletter be published? (Page 57)
How important is it to send an HTML newsletter? (Page 38)
How much subscriber information should I require at sign-up? (Page 56)
Where do I get the email addresses from, and how do I make sure I'm not "spamming" people? (Page 54)
What's the best editorial format? (Page 41)
How long should the newsletter be? (Page 42)
What do I do if I can't write? (Page 27)
Should I "force" a visit to my web site? (Page 45)
Should I sell ads in my newsletter? (Page 46)
What goes in the "From" field when I send the newsletter? (Page 61)
What's likely to go wrong? (Page 15)
What's the correct mix of "promotional content" Vs. "real content?" (Page 28)
How do I manage email bouncebacks? (Page 60)
How do I define a target audience? (Page 21)
Can I send the newsletter as an email attachment? (Page 40)
How much hyperlinking is appropriate? (Page 33)
What's the best day of week / time of day to publish? (Page 58)
What goes in the "Subject" line when I send the newsletter? (Page 62)
How do I use my newsletter and web site together? (Page 49)
Why is reader feedback important and how do I get it? (Page 36)
How do I get readers to forward my newsletter to colleagues? (Page 48)
Is it OK to rent my list of names to noncompeting companies? (Page 65)
How do I measure the return on my investment? (Page 13)
Topics: Products |
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