Overview

There are basically two ways we can make money online.

  1. Create our own products
  2. Sell other peoples products (Affiliate)

My mentor Armand Morin has been my inspiration. Watch his video below.

 

The first is what we are going to be looking at here and the second we will look at in the next section.

Creating Your Own Products Obviously this could be a topic for one program alone however let me go through the basics for you. Now there are many people who would say contract this section out, however if this is going to be your business, I would suggest you at least make a few products yourself so you can work out the process and then you wont get ripped off later on as you will know what it is really worth.

We will mainly look at digital products in this section though you can then also make them into a tangible product ( shipped). You have a number of choices here. You can easily create Ebooks, however you may want to also look at creating some screen captures to show how to do things and they have a higher perceived value. You could also look at creating some software and it is not as hard as you think.

Here is a product I bought which has been doing quite well. Very simple concept. Provide a whole range of files that the person can then change themselves and have a professional looking header graphic. Add resale rights and you have a limited life, high selling product.

How to Create Your Marketing Funnel Online

Provide multiple ways for prospects to build a relationship with you!

One of the easiest ways to boost profits is to make it easier for more prospects to begin a relationship with you. Once prospects have experienced your expertise and Professionalism, they are more likely to spend money with you.

The Marketing Funnel is a visual representation of opportunities you offer prospects to view you as “familiar and trusted” instead of as a stranger. Each level represents increased familiarity, commitment, and trust—and increased profit opportunities for you.

The idea is to get prospective clients in your target market to enter the funnel and become repeat customers by purchasing various goods and services from you at increasing price points.

What I see quite often (a marketing blunder for which I am also guilty) is that most people have one item in their marketing funnel — their 1:1 service, whether that’s coaching, virtual assistance, web design, copy editing/writing, pest control, landscaping, professional organizing, financial planning, products etc. They offer absolutely no other way for someone in their target market to sample or benefit from their expertise.

Here is a sneak peek at what it looks like:

 

Marketing Funnel

Try and think of these different stages when creating your products. The money is in the FUNNEL

1. Create your free products - maybe this could be a sample or a trial. This could be a free report or something you can offer with good information. Just because it is free does not mean it should be cheap because this is your first point of contact so it should look and have value. Overdo it rather than under provide.

As much as I hate to disappoint you, your target market isn’t “everyone”, even though I’m sure you provide a wonderful service of which “everyone” should take advantage. Going for this shotgun approach rather than a laser marketing approach will make your marketing very difficult and permit the wrong people to enter your marketing funnel. Not only that it can get very expensive. So, you need to put a screen on your marketing funnel and ensure that only your target market enters.

It will lead onto >>>>>

2. Introductory layer $4.95 to $50 - This is your low end product and can also be offered as an affiliate product. The thing to remember with these products is that they can also bring in lots of clients so in many cases you will see marketers almost give their affiliates 75% of the sale as they see it like the free one above.

This is your lowest price point at which someone can purchase your expertise. You can offer ebooks, special reports, subscription ecourses, audio products, teleseminars, etc. Most of your offerings at this level should be information products that require little, if any, of your individual time.

3. “Not Quite Newbie” $50 - $200 - This is a higher level price point at which you can sell more in-depth versions of the types of information products listed above that showcase your expertise. You may provide some of your time in your offerings at this point, but only in a group setting, like a teleseminar series, discussion forum of a membership subscription web site, or group coaching/consulting.

4. “Experienced Newbie” layer $500 - $1000 - At this level you may be providing a bit more of your time in group settings, or offer items like home study courses or special packages that bundle several of your products together.

5. New Expert layer $1000 - $3000 - You’ll begin to offer your 1:1 time at this level. whether it’s to offer some open office consulting hours each month as an addition to some type of action group you’re leading, or to create a short-term service retainer.

6. Expert layer $3000 - $5000 - Clients at this level will buy exclusive group time with you not readily available to the public, like a bootcamp conference on a particular topic or a year-long service retainer.

7. Master Expert layer $5000 and greater - This is the level at which a client is paying handsomely for some type of 1:1 time with you, whether that’s a year-long commitment of coaching, consulting, mentoring, advising, etc. Only a few clients going through your marketing funnel will buy at this level.

8 Well-educated client outcome layer - After traveling through your marketing funnel, you should now have a bevy of loyal, dedicated customers who return again and again and make referrals to you because of the value and results they received from participating in your marketing funnel. You’ll need to continue to add and update your product offerings, as this well-educated client may travel up and down the funnel again as his needs change.

What do you offer in your business at each of these layers? Take out a piece of paper and jot down these price points and fill in the blanks from your current offerings. Where are the holes? How can you plug the holes? Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.

What we have to look at is how you want to present your product

EBooks

Ebooks are simply one of the best online business ideas that exist today. You can create an eBook for next to nothing and sell it for almost 100% profit! Which is much better than the 10% - 25% profit offered by most traditional business and much better than the small percentages that authors are offered by traditional publishing houses. Also for the first time anyone who is dedicated enough to write an eBook can get published without all the barriers of the traditional publishing route. After analyzing the data from the last couple of years regarding Ebooks sales, you will quickly realize that the growth within the eBook industry is enormous. We’re looking at close to a 50% increases in Ebooks sales this quarter compared with that of the same quarter last year! These figures help prove that the best time to start writing or distributing your eBook is NOW!

The goal of The Net writing Masters Course is to help you write better so that you can sell more! It shows you how to use the right words with the right process… how to pull targeted visitors into your site, PREsell them… then, and only then, sell. Click to read your free version PDF.

The hardest part of writing an e-book is starting. And there are two reasons most people don’t start:

  1. They don’t know how to begin
  2. They don’t know what to do

The key secret in writing is to go around and gather all the information about your topic. Once gathered you can then start to compile it all in some sort of order. Once you have done that you will find the ideas and content start to take shape. What I usually do at this stage is start to put it all together in a word processor.

I then open up another document and start to summarize what I have and if I find a great sentence or comment I will reference it. You will notice in this program I have used articles and information from others and referenced their work.

You can also find a lot of information etc in the public domain. Many people have resurrected old manuscripts and built a business around them.

One of the best products around to help you with your writing skills is a product called Make Your Knowledge Sell. I bought this book quiet a while ago and it has been a great investment.

Here’s a taste of what you can expect from MYKS!:

Pulling Profitable Ideas… From Thin Air
Six detailed Idea-Generating Exercises for identifying subject matter in your own knowledge and the world you move in everyday.

How To Package Your Pearls
Should you publish a manual, a booklet, e-book, video, audio tape, newsletter, conduct seminars, or what? Learn the best format for you and your target market, and how to package your knowledge like a pro!

Put Some Meat on Them Bones!
Time-efficient ways to research your topic, fill out your own knowledge and become the expert in your field.

How to Turbo-Boost Your Output
Methods and tools to make you more productive.

Name That Infoproduct…
Your Title Can Make or Break You!

From First to Final Draft…
How to polish it till it shines, and important elements that are often overlooked.

Fending Off the Info-Bandits
What you need to know about copyright protection and handling competition.

Preparing to Sell and Ship
How to build a bundle that sells!… Distribution smarts… We’ve included a special section on how to process orders, clear credit cards, and ship your product — all automatically. Zero effort. Maximum sales.

If you want to make money from writing eBooks, or simply increase your professional prestige by being a published author, find out more about Ken’s book.

Read more about Make Your Knowledge Sell!

People write and sell eBooks about a whole range of subjects (and make a lot of money doing it!)

- photography
- travel
- music
- cooking
- raising teenagers
- grooming pets
- collecting
- home repair & car repair
- small business
- pets
- How to ……..

The list is almost endless.

Editing Your eBook

Writing the book is just the first act. The second act is polishing your text by editing it for clarity and style. A few things to consider:

Compiling your eBook in either PDF or EXE will depend on the audience and content style. I suggest you may like to just create your first book in your word processor and make it a free one to get some traffic to your site. We have some free PDF creators in the software section.

NB: Always add some graphics and nice bars and headings to your book. Go the extra mile and make it not only good information and content but also good eye candy. You will be amazed at how this will make your product stand out from all the money seekers who add nothing to their products.

How To Videos or Audios

Another great way to create products is to make screen captures of existing products like software. We will show you how to do this in another section however if you know how to use a piece of software like Front Page, Adobe products, Macromedia or even some accounting software etc. There are so many different opportunities in this area as it is relatively new.

Another great way to develop a product is to interview the top people in a certain area. For example if you are doing a book or product about how to Grow Roses then you could interview a florist on how to make them last longer, a grower, a nursery etc. You could even make them audios for download. Believe it or not these are quitw wasy to do if you can get over any shyness or lack of self confidence. I personally found it very hard for my first interview however the person was so thrilled to be interviewed I soon realized that other business appreciate some acclaim and an Interview does just this.

Software

Developing software is another way to have some of your own products. There are a lot of businesses online like Elance or Rent-a-Coder that will do this for you or you could post your project at a local university or college.

I hope this has given you some good ideas to get you started. There are plenty of resources online to help you with every aspect. By the time you have gone through this workshop you should have a lot better idea of how to put it all together.

We go through the whole process in  the Brain Storming however here is another great set of videos from our friends at Tube Tutorial.

There’s no better business in the world than being both the manufacturer and direct seller of your own high-margin product. Ebooks and other information products may be the best products of all, as it takes only your mind and your time to manufacture them.

In this free 8 video series, you’ll learn how to pick a compelling topic for your ebook or audio product, how to develop a business model around that product, the quick and easy ways to get a information product produced, how to package your ebook to make it enticing, why great sales copy and tracking results are the key to success, how to get traffic for your ebook, and how to get others to sell for you.

  1. What’s Your Information Product About?
  2. Your Information Business Model (Part One)
  3. Your Information Business Model (Part Two)
  4. How to Create Your Information Product the Quick and Easy Way
  5. Why Ebook Covers and Information Packaging Are Crucial to Success
  6. Why Copywriting is the Key to Selling Ebooks and Other Information Products
  7. Dramatically Increase Sales With Copywriting Software and Conversion Tracking
  8. The Traffic Advantage of the Information Product Publisher